Did you realize that Brand Ambassadors are working at your company? In fact, it’s filled with them. While no one at your business may hold that specific job title, every employee holds that role. The responsibilities associated with being a Brand Ambassador are unlikely to be listed in many, if any, job descriptions. Yet willingly or unwillingly, you and your colleagues have implicitly taken them on. Read More

The ad:tech Conference was recently held in San Francisco. The show, which bills itself as “The Event for Digital Marketing,” was filled with companies promoting their digital ad networks and marketplaces, ad campaign management tools and services, affiliate marketing programs and payment solutions. Email marketing vendors were also at the show. This post highlights three email solutions that caught my attention for their abilities to help improve the effectiveness of email marketing campaigns. Read More