Marketers are increasingly relying on word of mouth (WOM) campaigns to gain awareness and buyers. Historically, WOM campaigns that give incentives to referrers have regarded them all as “equal” and compensated them equitably. As social media measurement tools make each customer’s influence easier to gauge, using a variable reward scale that pays customers based on their social currency will become a commonplace practice of marketers.  Read More

A product launch is a seminal event for a company. An extensive amount of time and talent are dedicated to it. It’s thrilling when a launch makes a big splash in the market and sales spike. But, how is your company going to acquire customers after the first wave of buyers have bought? Read More