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Making Marketing Happen Blog

Tips, Tools and Techniques for Making Marketing Happen

8 Tools For Marketers Using Pinterest

A few months ago I wrote a blog post to help get marketers up and running on Pinterest. Since then, the social bookmarking company has continued to gain major momentum. In August, Pinterest ended its beta and now it’s open to everyone who wants to use it.

Pinterest’s popularity has soared, with over 23 million people and businesses creating boards and starting to pin. This social media phenomenon has spawned an ecosystem of tools and services to help individuals and companies manage and analyze their Pinterest presences. In this post, I feature tools that marketers who use Pinterest should know about and consider trying.

Pin Alerts – Use Pin Alerts to get notified every time someone pins an image from your website to Pinterest. Currently in beta, Pin Alerts sends an email to you when an image on your website gets pinned and you, in turn, can send an email thanking the pinner.

PinalyzerPinalyzer positions itself as “Your best friend to enjoy Pinterest.” The service is “designed to increase your Pinterest experience, suggesting pins and people to follow.” It starts off with “Smart Suggest” which quickly analyzes the people who you follow and who follow you and then offers pins for you to post based on the custom social graph it creates. The site is a work-in-progress, since it is not yet calculating influence scores. A recent post by Pinalyzer on Twitter says that the founding team is considering a new design for the service.

PinerlyPinerly allows you to build campaigns on Pinterest and track their effectiveness from a central dashboard. Similar to Pinterest, you drag a “PinerlyIt” button onto your browser’s Bookmark Bar. Once it’s in place, you click on the “PinerlyIt” button instead of the “PinIt” button when you want to pin a photo onto your Pinterest page. Pinerly posts the image to your Pinterest board and adds on tracking code that allows you to monitor its popularity and whether it drives engagement. It is currently free.

Pingraphy – If you have Pinterest campaigns underway, Pingraphy could help your productivity and your sanity while ensuring that your followers don’t get overwhelmed by the frequency of your pins. Pingraphy is a Pinterest management tool that allows you to schedule your pins and then, once they’re posted, tracks their repins, likes and clicks. It is currently free.

PinPuffPinPuff measures “Pinfluence,” which it defines as a “measure of your popularity, influence and reach on Pinterest. It also decides monetary value of your pins and traffic your pins generate.” Pinfluence scores are calculated and users are also given a Reach Score, Activity Score and Virality Score. In June, PinPuff was acquired by a Los Angeles-based incubator called Science.

Repinly – This Pinterest Directory helps you find the most popular pins, boards and pinners on Pinterest. Repinerly assigns Pinterest scores based on the number of followers and other metrics. It also tracks the top pinning sources, atop which sits Google. It is currently free.

Shares As Image – Find text online that you want to quickly turn into an image and post on Pinterest? Shares As Image to the rescue. A free version with limited font and color choices is available. Pay $6.99 to get the full featured PRO version.

Url2pin.it – Do you want to pin an entire website image on Pinterest? Since Pinterest only natively supports a single image, try out Url2pin.it. It’s a free tool that takes a screenshot of your website, which you can then share on Pinterest.

Are there other Pinterest tools that you use but are missing from this list? If there are, please share your suggestions.


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