Go After Them. Get Them to Want You.
Your company wants them. They are there to be acquired. Today they are your prospects. Tomorrow make them your customers. You have products for them to buy. They just need to be convinced to purchase what your company sells.
Today’s marketing toolbox is larger than ever. With so many online and offline marketing tactics to put into play, you want to assemble the right combination that will get your offer in front of the people who should know about it and move them through the decision making process. You also want to arm your channel partners with the tools they need to tell your company’s story as well as you can.