Brand Development
Have you evaluated your company’s brand recently? Does it accurately reflect who your company is today? Does it communicate what you want it to? Are customers responsive to it? Whether your company is introducing a new brand, or feels that it’s time to refresh an existing one, we can help.
Brand Development Workshop℠ – This 1 ½ day workshop starts off with an examination of the best practices used by some of the world’s leading brands. We take the learnings that these case studies offer and utilize them as we construct your company’s brand architecture.
At the conclusion of the workshop you will have built your business’ brand architecture. You will know what your brand stands for, what it promises the customer and what distinguishes it from the competitors in your market. Tools will be provided that will help you educate your team on the new brand architecture so that moving forward, the experiences that your employees, prospects, customers and partners have with your company are true to your refreshed brand.