Attract New Customers
Be Your Brand
You want to attract new customers. For that to happen, consumers first need to know that your product or service exists. Once they do, they then have to understand what your brand represents. What benefits will they receive if they pay for your product? What value will they enjoy if they sign up for your service? Why should they buy from your company instead of another one? You want consumers to be attracted to what you are selling. And what you are selling is embodied by your brand.
How Klein Consulting Helps You Attract New Customers
Klein Consulting works with its clients to craft powerful brands, build breakthrough brand strategies and construct memorable positioning and differentiated messaging.
We provide these marketing services that get your company noticed and remembered:
Brand Development
Brand Development Workshop℠ – This 1 ½ day workshop starts off with an examination of the best practices used by some of the world’s leading brands. We take the learnings that these case studies offer and utilize them as we construct your company’s brand architecture. At the conclusion of the workshop you will have built your business’ brand architecture. You will know what your brand stands for, what it promises the customer and what distinguishes it from the competitors in your market. Tools will be provided that will help you educate your team on the new brand architecture so that moving forward, the experiences that your employees, prospects, customers and partners have with your company are true to your refreshed brand. |
Messaging Development
In this era of distractions and Internet-induced ADD, brands that get attention are the ones that effectively speak to peoples’ specific needs and clearly explain how buying a given product is going to alleviate their pains or satisfy their desires. Klein Consulting helps you construct messaging platforms that communicate and address the wants and needs of the customer and influencer segments that you are courting. Messaging Development Workshop℠ – During this 1 ½ day workshop we identify your target audiences and discuss why they should be interested in what your company sells. We then go through a multi-step process to build a highly persuasive and differentiated messaging platform that is unique to your business. When the workshop concludes, this platform will be the source of messaging for all of your company’s marketing materials. It can also be used to guide the way in which your company communicates with its customers. |
Have you evaluated your company’s brand recently? Does it accurately reflect who your company is today? Does it communicate what you want it to? Are customers responsive to it? Whether your company is introducing a new brand, or feels that it’s time to refresh an existing one, we can help.
Is your company speaking to its target audiences using messaging tailored to each sub-segment, or are you taking a “one size fits all” approach? Does the messaging that’s used focus primarily on the benefits or the features that your products offer? Is your company’s positioning similar to your competition’s?