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Online Ad Campaigns Not Reaching Target Audiences

June 22, 2011 by KleinConsulting

Online advertising has been touted as one of the best ways for advertisers to reach the specific target markets they are after. Ad networks and publishers promote to advertisers that they have multiple methods of helping them get to the precise prospects and customers they are seeking, whether it be via demographics, geography, behavioral, contextual or other targeting techniques.

But findings released last week by Nielsen call these claims into question. Nielsen’s research is showing that the targeting capabilities of online ad campaigns are typically no more precise than targeting results achieved by traditional TV campaigns. [Read more…] about Online Ad Campaigns Not Reaching Target Audiences

Filed Under: Advertising, Marketing, Marketing Technique Tagged With: Facebook, Lead Generation, Online Marketing, Web Marketing

Baby Boomer Trends Online

May 5, 2011 by KleinConsulting

Baby Boomers are as likely as other younger generations to be active online. That was a common theme at both the Aging in America Conference and the What’s Next Boomer Business Summit held in San Francisco last week. How are these 78 million Americans spending their time and engaging with others on the internet? What are the Baby Boomer trends online? [Read more…] about Baby Boomer Trends Online

Filed Under: Email Marketing, Marketing, Marketing Technique, Social Media Tagged With: Baby Boomer, Facebook, Online Marketing, Web Marketing

Company Criteria for a Successful Product Launch

April 20, 2011 by KleinConsulting

Buyers’ preferences will inevitably change. Technologies will evolve. New markets will form and existing ones will disappear. Companies that don’t adapt by rolling out new products, or creating new services will, overtime, become less relevant or even fold. This reality is summed up by the mantra “innovate or die.”

Companies must keep rejuvenating themselves. Product introductions are a way to do so. They are important milestones for businesses. No matter the frequency at which new products or services are released, each introduction should deliver value to customers. Each one should have business objectives and success factors tied to it.  [Read more…] about Company Criteria for a Successful Product Launch

Filed Under: Marketing, Marketing Technique, Product Launch Tagged With: Best Practices

Customer Criteria for a Successful Product Launch

April 12, 2011 by KleinConsulting

New products are constantly being introduced into the marketplace. Most don’t arrive with as much fanfare and anticipation as products such as the iPad, the Nintendo Wii, or even Furby from years ago. But they do arrive, many with full marketing campaigns fueling their debuts.

Let’s consider the consumer’s point of view. For the people who choose to spend money on whatever is the “latest and greatest,” what makes for a positive product release experience? [Read more…] about Customer Criteria for a Successful Product Launch

Filed Under: Marketing, Marketing Technique, Product Launch Tagged With: Best Practices

Promote Your Company Vision – Part II

March 24, 2011 by KleinConsulting

The previous post discussed how marketing campaigns that are inspired by company visions are not prevalent these days. A company vision is a business’ forward-thinking declaration of its aspirations for the future.

“Promote Your Company Vision – Part I” provided tips for how to market your company vision as a means of promoting your brand, attracting and retaining customers and differentiating your business. Here are two more marketing tips:

[Read more…] about Promote Your Company Vision – Part II

Filed Under: Branding, Marketing, Marketing Tip Tagged With: Acquire, Attract, Best Practices, Brand, Online Marketing, Web Marketing

Promote Your Company Vision – Part I

March 22, 2011 by KleinConsulting

A company vision sets a business apart from all others. What is a company vision? It is a business’ forward-thinking declaration of its aspirations for the future. It is the image it has of its goals before plans are laid out for how to achieve them. Company visions often are a declaration of a business’ desire to innovate and change its market for the better.

The vision is also a foundational component of a company’s brand. The most compelling ones inspire employees and endure as a business grows. Yet, many businesses don’t actively communicate their visions. Companies that don’t promote their visions are missing a marketing opportunity. [Read more…] about Promote Your Company Vision – Part I

Filed Under: Branding, Marketing, Marketing Tip Tagged With: Acquire, Attract, Best Practices, Brand, Online Marketing, Small Business, Web Marketing

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