Companies need to take the CAN-SPAM rules seriously. If you’re not familiar with the law that governs email marketing, here is a summary of it. Back in 2003 Congress passed the CAN-SPAM Act. It sets the standards for bulk emails and commercial messages. The central provisions are that the sender must provide the recipient with instructions on how to opt out from future communications and needs to “honor opt-out requests promptly.” (The FTC’s words, not mine.)
Klein Consulting works with businesses that sell products and services to Baby Boomers and seniors. So it was with great interest, but not much surprise, that I read the results of the just released Pew Internet study titled “Older Adults and Social Media.”
The study found that in the US, “half (47%) of internet users ages 50-64 and one in four (26%) users age 65 and older now use social networking sites.” These findings represent an increase in usage of 88% by 50-64 year olds and 100% by people 65+ in just one year! Impressive!
Have you ever watched the TV show “The Closer?” Did you see this season’s first episode? I was recently clearing shows off my DVR when the marketer in me spotted a promotion woven into that episode’s storyline that is unlike any I’ve seen before. I can’t decide if I think it is marketing genius or if it is a marketing “Hail Mary.”
People don’t read. But you’re reading this post, so whatever do I mean when I so boldly state that “people don’t read”? We have so much unsolicited information thrust at each of us every day in all different forms that we’ve become desensitized to most advertising. [Read more…] about Get to the Point
It is with great pleasure and much excitement that I am authoring this inaugural post for the “Making Marketing Happen” blog! For some time, colleagues and clients have been suggesting that I put my “virtual pen” to “virtual paper” and share some of my marketing know-how with others. Well, the time has arrived. Here we go…. [Read more…] about It’s About Time