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Mobile Shoots for the Stars

June 3, 2013 by KleinConsulting

woman holding iphoneNow that more than half of American’s who own mobile devices use smartphones, marketers are striving to gain real estate and mindshare on what is, more than all its predecessors, a true personal computing platform. Smartphones are the most powerful personal communications device invented yet. They are ever present in our lives. Those of us who own them likely have our mobile device on us or nearby throughout the day. How many times do you intentionally leave home without your smartphone? Probably close to never. [Read more…] about Mobile Shoots for the Stars

Filed Under: Branding, Marketing, Marketing Tool, Mobile Tagged With: Acquire, Android, Attract, iPhone, Small Business

Marketing Tools at Macworld 2013

February 1, 2013 by KleinConsulting

macworldmoscone2013Just as I did last year, I attended Macworld 2013 recently to scout out interesting and innovative software, apps and accessories that have been created to help marketers market.

The tradeshow was slightly smaller than in 2012. While there were still plenty of vendors selling iPod and iPhone accessories, there seemed to be fewer of them. In the Expo Hall there were products as varied as the bottle opener iPhone case, to the Chef Sleeve Cutting Board with iPad Stand to the iPad-carrying robot by Double Robotics.  [Read more…] about Marketing Tools at Macworld 2013

Filed Under: Branding, Email Marketing, Marketing, Marketing Tool Tagged With: Brand, iPad, iPhone, Online Marketing, Small Business, Web Marketing

Your Marketing Plan Revisited

December 28, 2012 by KleinConsulting

Do ItThe drawing to a close of 2012 and start of 2013 is a great time to revisit and revise your company’s marketing plan. Use this opportunity to make sure that the marketing plan is attuned to your business’ realities and its objectives for the coming year.

Some companies use a quarterly rolling approach to marketing planning. Those firms formally modify and record their go-to-market targets and tactics on a regular basis in order to capture and adjust to buyers’ behaviors, track the performance and effectiveness of campaigns and ensure alignment with the corporation’s goals.

[Read more…] about Your Marketing Plan Revisited

Filed Under: Marketing, Marketing Tip Tagged With: Best Practices

Buyers Prioritize Websites Over Social Media

November 16, 2012 by KleinConsulting

With Pinterest’s launch of its Business Pages this week, brands have one more web platform to consider when building out their online strategies. Pinterest has joined a growing list of social media sites – Facebook Business Pages, LinkedIn Company Pages, Twitter Brand pages, Google+ Business Pages – that offer company-specific pages that are intended to entice businesses to set up presences on their platforms.

When deciding which online properties to promote their brands on, companies should prioritize spending their resources on the sites that their customers and prospects frequent. It turns out that the top online destination that frequent social media users go when researching a product to make a purchase decision is….the brand’s website. [Read more…] about Buyers Prioritize Websites Over Social Media

Filed Under: Market Research, Marketing, Marketing Tip, Social Media Tagged With: Best Practices, Facebook, Online Marketing, Pinterest, Twitter, Web Marketing

8 Tools For Marketers Using Pinterest

September 28, 2012 by KleinConsulting

A few months ago I wrote a blog post to help get marketers up and running on Pinterest. Since then, the social bookmarking company has continued to gain major momentum. In August, Pinterest ended its beta and now it’s open to everyone who wants to use it.

Pinterest’s popularity has soared, with over 23 million people and businesses creating boards and starting to pin. This social media phenomenon has spawned an ecosystem of tools and services to help individuals and companies manage and analyze their Pinterest presences. In this post, I feature tools that marketers who use Pinterest should know about and consider trying. [Read more…] about 8 Tools For Marketers Using Pinterest

Filed Under: Marketing, Marketing Tool, Social Media Tagged With: Pinterest, Social Media, Twitter

Manage Your Brand Bank Account

August 20, 2012 by KleinConsulting

Brands are assets. The more equity they have, the greater their value. Marketers are responsible for building their organizations’ brands. Doing so successfully takes time, dedication, a plan, foresight, consistency and some luck.

Few marketers have understood branding better than Steve Jobs, who is universally regarded as a marketing genius. In the book “Insanely Simple: The Obsession That Drives Apple’s Success,” Ken Segall discusses his former client’s concept of the “Brand Bank.” [Read more…] about Manage Your Brand Bank Account

Filed Under: Branding, Marketing, Marketing Technique Tagged With: Acquire, Attract, Best Practices, Brand

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  • Mobile Shoots for the Stars
  • Marketing Tools at Macworld 2013
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