Advertising

Online Ad Campaigns Not Reaching Target Audiences

June 22, 2011 by KleinConsulting

Online advertising has been touted as one of the best ways for advertisers to reach the specific target markets they are after. Ad networks and publishers promote to advertisers that they have multiple methods of helping them get to the precise prospects and customers they are seeking, whether it be via demographics, geography, behavioral, contextual or other targeting techniques.

But findings released last week by Nielsen call these claims into question. Nielsen’s research is showing that the targeting capabilities of online ad campaigns are typically no more precise than targeting results achieved by traditional TV campaigns. [Read more…] about Online Ad Campaigns Not Reaching Target Audiences

Google Like You Live in Another Country

November 4, 2010 by KleinConsulting

When you check your web analytics reports, do you notice that your website been visited by people from Europe, Asia or another part of the world? Ever wonder how they found your site? Or, perhaps your company sells products outside the US and international SEO and SEM are important elements of your online marketing campaigns?

If you’ve ever wanted to see how your website or ads appear in Google search results viewed by people in other countries, your days of wanting are over. Now you can sit at your computer and easily Google like you live somewhere else. [Read more…] about Google Like You Live in Another Country

Baby Boomers and Apps

October 25, 2010 by KleinConsulting

Apps are on their way to becoming mainstream for the baby boomer market. What is the telltale sign? AARP, this nation’s largest membership organization for people over 50, just launched apps for the iPhone and iPod Touch. The AARP aap provides access to AARP articles, videos and membership benefit information.

No one has ever accused AARP of being a cutting-edge organization. AARP is heavily market research driven. If AARP has found that its members want smart phone apps, then the widespread adoption of apps on mobile devices by boomers is on its way. [Read more…] about Baby Boomers and Apps

Could You Please Pass the Salt?

August 23, 2010 by KleinConsulting

Have you ever watched the TV show “The Closer?” Did you see this season’s first episode? I was recently clearing shows off my DVR when the marketer in me spotted a promotion woven into that episode’s storyline that is unlike any I’ve seen before. I can’t decide if I think it is marketing genius or if it is a marketing “Hail Mary.”