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Mobile Shoots for the Stars

June 3, 2013 by KleinConsulting

woman holding iphoneNow that more than half of American’s who own mobile devices use smartphones, marketers are striving to gain real estate and mindshare on what is, more than all its predecessors, a true personal computing platform. Smartphones are the most powerful personal communications device invented yet. They are ever present in our lives. Those of us who own them likely have our mobile device on us or nearby throughout the day. How many times do you intentionally leave home without your smartphone? Probably close to never. [Read more…] about Mobile Shoots for the Stars

Filed Under: Branding, Marketing, Marketing Tool, Mobile Tagged With: Acquire, Android, Attract, iPhone, Small Business

Marketing Tools at Macworld 2013

February 1, 2013 by KleinConsulting

macworldmoscone2013Just as I did last year, I attended Macworld 2013 recently to scout out interesting and innovative software, apps and accessories that have been created to help marketers market.

The tradeshow was slightly smaller than in 2012. While there were still plenty of vendors selling iPod and iPhone accessories, there seemed to be fewer of them. In the Expo Hall there were products as varied as the bottle opener iPhone case, to the Chef Sleeve Cutting Board with iPad Stand to the iPad-carrying robot by Double Robotics.  [Read more…] about Marketing Tools at Macworld 2013

Filed Under: Branding, Email Marketing, Marketing, Marketing Tool Tagged With: Brand, iPad, iPhone, Online Marketing, Small Business, Web Marketing

Manage Your Brand Bank Account

August 20, 2012 by KleinConsulting

Brands are assets. The more equity they have, the greater their value. Marketers are responsible for building their organizations’ brands. Doing so successfully takes time, dedication, a plan, foresight, consistency and some luck.

Few marketers have understood branding better than Steve Jobs, who is universally regarded as a marketing genius. In the book “Insanely Simple: The Obsession That Drives Apple’s Success,” Ken Segall discusses his former client’s concept of the “Brand Bank.” [Read more…] about Manage Your Brand Bank Account

Filed Under: Branding, Marketing, Marketing Technique Tagged With: Acquire, Attract, Best Practices, Brand

Being Brand Ambassadors

May 8, 2012 by KleinConsulting

Did you realize that Brand Ambassadors are working at your company? In fact, it’s filled with them. While no one at your business may hold that specific job title, every employee holds that role. The responsibilities associated with being a Brand Ambassador are unlikely to be listed in many, if any, job descriptions. Yet willingly or unwillingly, you and your colleagues have implicitly taken them on. [Read more…] about Being Brand Ambassadors

Filed Under: Branding, Marketing, Marketing Technique, Social Media Tagged With: Best Practices, Blogging, Facebook, Social Media, Twitter

A Marketer’s Introduction to Pinterest

February 27, 2012 by KleinConsulting

Pinterest, the visual pinboard site, is all the buzz these days. This online platform  that enables self-expression through images is clearly in sync with today’s zeitgeist. Millions of users are active on Pinterest, “pinning” images that have meaning to them on virtual bulletin boards for others to view, repin, like and comment on. The momentum behind this invite-only community continues to build. Marketers need to become familiar with Pinterest and evaluate whether to incorporate it into their marketing strategy. [Read more…] about A Marketer’s Introduction to Pinterest

Filed Under: Branding, Marketing, Marketing Tool, Social Media Tagged With: Acquire, Best Practices, Online Marketing, Pinterest, Social Media, Twitter, Web Marketing

Promote Your Company Vision – Part II

March 24, 2011 by KleinConsulting

The previous post discussed how marketing campaigns that are inspired by company visions are not prevalent these days. A company vision is a business’ forward-thinking declaration of its aspirations for the future.

“Promote Your Company Vision – Part I” provided tips for how to market your company vision as a means of promoting your brand, attracting and retaining customers and differentiating your business. Here are two more marketing tips:

[Read more…] about Promote Your Company Vision – Part II

Filed Under: Branding, Marketing, Marketing Tip Tagged With: Acquire, Attract, Best Practices, Brand, Online Marketing, Web Marketing

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