Brands are assets. The more equity they have, the greater their value. Marketers are responsible for building their organizations’ brands. Doing so successfully takes time, dedication, a plan, foresight, consistency and some luck.
Few marketers have understood branding better than Steve Jobs, who is universally regarded as a marketing genius. In the book “Insanely Simple: The Obsession That Drives Apple’s Success,” Ken Segall discusses his former client’s concept of the “Brand Bank.” [Read more…] about Manage Your Brand Bank Account