Klein Consulting

Marketing Tip

Your Marketing Plan Revisited

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Do ItThe drawing to a close of 2012 and start of 2013 is a great time to revisit and revise your company’s marketing plan. Use this opportunity to make sure that the marketing plan is attuned to your business’ realities and its objectives for the coming year.

Some companies use a quarterly rolling approach to marketing planning. Those firms formally modify and record their go-to-market targets and tactics on a regular basis in order to capture and adjust to buyers’ behaviors, track the performance and effectiveness of campaigns and ensure alignment with the corporation’s goals.

[Read more…] about Your Marketing Plan Revisited

Buyers Prioritize Websites Over Social Media

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With Pinterest’s launch of its Business Pages this week, brands have one more web platform to consider when building out their online strategies. Pinterest has joined a growing list of social media sites – Facebook Business Pages, LinkedIn Company Pages, Twitter Brand pages, Google+ Business Pages – that offer company-specific pages that are intended to entice businesses to set up presences on their platforms.

When deciding which online properties to promote their brands on, companies should prioritize spending their resources on the sites that their customers and prospects frequent. It turns out that the top online destination that frequent social media users go when researching a product to make a purchase decision is….the brand’s website. [Read more…] about Buyers Prioritize Websites Over Social Media

Keys to an Effective Webinar – Part II

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The previous post addressed keys to preparing and promoting a webinar. In preparation for your webinar, you have clearly defined your goals, built lists of targets, sent the invitees well-constructed promotional emails and made it easy for them to register to attend. Now it’s nearly show time. The following are four additional keys to producing an effective webinar. [Read more…] about Keys to an Effective Webinar — Part II

Keys to an Effective Webinar – Part I

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A webinar can be a very effective marketing vehicle for generating leads, cultivating prospects and transforming customers into evangelists. Producing a successful webinar requires that you make the right planning choices and execute well. The following are keys to preparing for and promoting an effective webinar.  [Read more…] about Keys to an Effective Webinar — Part I

Eight Mistakes to Avoid When Planning a Product Launch

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In the last few months, some very high profile products launches have been deemed a “bust” shortly after their debuts. The most notable of these is the HP TouchPad. Although no one can guarantee that a product introduction will be a success, there are ways to avoid mistakes and reduce the likelihood that it will be a failure.   [Read more…] about Eight Mistakes to Avoid When Planning a Product Launch

Offer Opt-Down Options to Reduce Opt-Outs

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Too many emails from a single sender is one of the main reasons people opt-out of receiving company emails. Does your business want to decrease its email opt-out rate? Deal with the frequency issue and you’re more likely to retain those subscribers. Do this by offering opt-down choices as an option to opting out. [Read more…] about Offer Opt-Down Options to Reduce Opt-Outs

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