Now that more than half of American’s who own mobile devices use smartphones, marketers are striving to gain real estate and mindshare on what is, more than all its predecessors, a true personal computing platform. Smartphones are the most powerful personal communications device invented yet. They are ever present in our lives. Those of us who own them likely have our mobile device on us or nearby throughout the day. How many times do you intentionally leave home without your smartphone? Probably close to never. [Read more…] about Mobile Shoots for the Stars
Just as I did last year, I attended Macworld 2013 recently to scout out interesting and innovative software, apps and accessories that have been created to help marketers market.
The tradeshow was slightly smaller than in 2012. While there were still plenty of vendors selling iPod and iPhone accessories, there seemed to be fewer of them. In the Expo Hall there were products as varied as the bottle opener iPhone case, to the Chef Sleeve Cutting Board with iPad Stand to the iPad-carrying robot by Double Robotics. [Read more…] about Marketing Tools at Macworld 2013
A few months ago I wrote a blog post to help get marketers up and running on Pinterest. Since then, the social bookmarking company has continued to gain major momentum. In August, Pinterest ended its beta and now it’s open to everyone who wants to use it.
Pinterest’s popularity has soared, with over 23 million people and businesses creating boards and starting to pin. This social media phenomenon has spawned an ecosystem of tools and services to help individuals and companies manage and analyze their Pinterest presences. In this post, I feature tools that marketers who use Pinterest should know about and consider trying. [Read more…] about 8 Tools For Marketers Using Pinterest
The previous post addressed keys to preparing and promoting a webinar. In preparation for your webinar, you have clearly defined your goals, built lists of targets, sent the invitees well-constructed promotional emails and made it easy for them to register to attend. Now it’s nearly show time. The following are four additional keys to producing an effective webinar. [Read more…] about Keys to an Effective Webinar — Part II
A webinar can be a very effective marketing vehicle for generating leads, cultivating prospects and transforming customers into evangelists. Producing a successful webinar requires that you make the right planning choices and execute well. The following are keys to preparing for and promoting an effective webinar. [Read more…] about Keys to an Effective Webinar — Part I
The ad:tech Conference was recently held in San Francisco. The show, which bills itself as “The Event for Digital Marketing,” was filled with companies promoting their digital ad networks and marketplaces, ad campaign management tools and services, affiliate marketing programs and payment solutions. Email marketing vendors were also at the show. This post highlights three email solutions that caught my attention for their abilities to help improve the effectiveness of email marketing campaigns. [Read more…] about 3 Tools to Improve Your Email Marketing Campaigns