Pinterest, the visual pinboard site, is all the buzz these days. This online platform that enables self-expression through images is clearly in sync with today’s zeitgeist. Millions of users are active on Pinterest, “pinning” images that have meaning to them on virtual bulletin boards for others to view, repin, like and comment on. The momentum behind this invite-only community continues to build. Marketers need to become familiar with Pinterest and evaluate whether to incorporate it into their marketing strategy. [Read more…] about A Marketer’s Introduction to Pinterest
The tradeshow was filled with companies selling iPhone and iPad covers and cases, headsets, speakers, smartphone cleaners, scanners, styluses and printers. Fortunately, in amongst all of those companies’ booths were some occupied by businesses with unique solutions that marketers can benefit from using. This post highlights the ones that I thought were standouts at the show. [Read more…] about Marketing Tools at Macworld 2012
Is your business planning a product or company launch? Make sure to incorporate a promotional video in the mix of marketing materials you’re developing. With YouTube now one of the top three most visited sites on the internet, there’s no doubt that people want to consume content via video. Here are things to consider before you begin creating a launch video. [Read more…] about Video and Your Product Launch
Making predictions at the start of a new year has become an American tradition. The marketing community has been busy at it! There have been plenty of articles, blog posts and tweets predicting what will happen in the marketing realm over the next 12 months.
I’ve noticed, though, that most of the prognostications have been on the future of social media. A word to the wise; don’t overlook the power of email marketing in 2011.
When you check your web analytics reports, do you notice that your website been visited by people from Europe, Asia or another part of the world? Ever wonder how they found your site? Or, perhaps your company sells products outside the US and international SEO and SEM are important elements of your online marketing campaigns?
If you’ve ever wanted to see how your website or ads appear in Google search results viewed by people in other countries, your days of wanting are over. Now you can sit at your computer and easily Google like you live somewhere else. [Read more…] about Google Like You Live in Another Country
FVEZG3R6TXXX <— Those digits may look like a typo, but they’re not. What appears to be the output of a keyboard gone awry is actually supposed to be placed exactly where it is. Why? The answer is the topic of this blog post.
If you are a blogger, you want your posts to be read by an audience that is interested in the topics you write about. However, for your blog to be read, first it must be found. A lot of time and resources are spent on SEO for conventional search engines, like Google. Don’t forget that there are also blog search engines, among others, that can route traffic to your site. But they operate differently. To be added to most blog search engines’ directories, you must “claim” your blog or “verify” its ownership. [Read more…] about Claim Your Blog