A product launch is a seminal event for a company. An extensive amount of time and talent are dedicated to it. It’s thrilling when a launch makes a big splash in the market and sales spike. But, how is your company going to acquire customers after the first wave of buyers have bought? [Read more…] about Build Customer Acquisition Plan Before Launching
The greatest increase in CMO spending over the next 12 months will be on new product and service introductions, according to The CMO Survey released this month. Investments in social media will grow too, as CMOs try to better integrate the online medium into their corporate strategies. [Read more…] about CMOs Increasing Product Introduction and Social Media Spending
In the last few months, some very high profile products launches have been deemed a “bust” shortly after their debuts. The most notable of these is the HP TouchPad. Although no one can guarantee that a product introduction will be a success, there are ways to avoid mistakes and reduce the likelihood that it will be a failure. [Read more…] about Eight Mistakes to Avoid When Planning a Product Launch
Is your business planning a product or company launch? Make sure to incorporate a promotional video in the mix of marketing materials you’re developing. With YouTube now one of the top three most visited sites on the internet, there’s no doubt that people want to consume content via video. Here are things to consider before you begin creating a launch video. [Read more…] about Video and Your Product Launch
Buyers’ preferences will inevitably change. Technologies will evolve. New markets will form and existing ones will disappear. Companies that don’t adapt by rolling out new products, or creating new services will, overtime, become less relevant or even fold. This reality is summed up by the mantra “innovate or die.”
Companies must keep rejuvenating themselves. Product introductions are a way to do so. They are important milestones for businesses. No matter the frequency at which new products or services are released, each introduction should deliver value to customers. Each one should have business objectives and success factors tied to it. [Read more…] about Company Criteria for a Successful Product Launch
New products are constantly being introduced into the marketplace. Most don’t arrive with as much fanfare and anticipation as products such as the iPad, the Nintendo Wii, or even Furby from years ago. But they do arrive, many with full marketing campaigns fueling their debuts.
Let’s consider the consumer’s point of view. For the people who choose to spend money on whatever is the “latest and greatest,” what makes for a positive product release experience? [Read more…] about Customer Criteria for a Successful Product Launch