With all of the announcements that came out of the Customer Electronics Show, product launches have been getting a lot buzz in the tech world this month. And for foodies, this past weekend was very much about the new delectables that were tasted at the Fancy Food Show. Whatever the product is being launched, the public only sees the outcome. But as so many of us marketers know, pulling off a successful product launch is not an easy feat.
There are numerous pieces to the launch puzzle that all need to fall into place in time for the big announcement and first customer shipment. Much of a product launch’s fate is determined in the early planning stages. Rest assured, you can put your launch on solid footing by following eight “must haves” when planning a product launch. [Read more…] about Eight “Must Haves” When Planning a Product Launch