Marketers are increasingly relying on word of mouth (WOM) campaigns to gain awareness and buyers. Historically, WOM campaigns that give incentives to referrers have regarded them all as “equal” and compensated them equitably. As social media measurement tools make each customer’s influence easier to gauge, using a variable reward scale that pays customers based on their social currency will become a commonplace practice of marketers. [Read more…] about Word of Mouth Campaign Rewards Social Currency
Word of Mouth Marketing
With social media all the buzz, and Facebook at the heart of the social networking storm, many companies that have not yet created a presence on Facebook are feeling escalating pressure to do so.
I’ve talked to some clients who are haunted by the fear that, since their companies are not on Facebook, they must be missing out on something. But they have no idea what that “something” is. Here’s some advice. Don’t rush to put up a page because everyone else is doing it. [Read more…] about Should Your Company Be on Facebook?