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Making Marketing Happen Blog

Tips, Tools and Techniques for Making Marketing Happen

Claim Your Blog

FVEZG3R6TXXX  <— Those digits may look like a typo, but they’re not. What appears to be the output of a keyboard gone awry is actually supposed to be placed exactly where it is. Why? The answer is the topic of this blog post.

If you are a blogger, you want your posts to be read by an audience that is interested in the topics you write about. However, for your blog to be read, first it must be found. A lot of time and resources are spent on SEO for conventional search engines, like Google. Don’t forget that there are also blog search engines, among others, that can route traffic to your site. But they operate differently. To be added to most blog search engines’ directories, you must “claim” your blog or “verify” its ownership.

Unfortunately, not all blog search engines use the same authentication process. The following is a brief tutorial on how to set your blog up on some of the top blog search engine directories: Technorati, IceRocket, BlogCatalog and Google Blog Search.

Technorati, one of the most popular search engines for blogs, is the reason this post starts off the way it does. The jumble of text and numbers in the first paragraph is actually the claim code that Technorati issued for this blog. After joining and setting up a profile, Technorati asks each blogger to put the blog’s claim code into its feed and at the beginning of a post. It’s to remain there until Technorati checks it and adds the blog to its directory.

BlogCatalog gives you one of three ways to demonstrate ownership of your blog. After signing up for a free account and setting up a profile, the blogger is asked to verify ownership by: (1) linking to BlogCatalog from your blog roll, (2) embedding meta tag code in your blog page or (3) adding one of their widgets to your blog.  I chose option #2. A member of BlogCatalog’s team is supposed to review and validate each blog that’s been submitted within 24 – 48 hours. The clock has started ticking!

IceRocket, on the other hand, uses pings. First you submit your blog’s URL on IceRocket’s home page and then you add a link to the notification section of your blog’s content management system so that each time you author a new post (like this one), IceRocket knows about it and adds it to the directory.

Google Blog Search let’s bloggers manually submit their blogs each time there’s an update. This triggers a search  engine crawl. But why take the manual route when automation will make your life so much easier? Google Blog Search states that if a blog “publishes a site feed in any format and automatically pings an updating service, (Google Blog Search) should be able to find and list it.” If your blog is not set up with ping updating service yet, Google has its own for you to use.

Ok, let the blog searches begin!

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