Comments for Klein Consulting http://kleinconsult.net Tue, 31 Jan 2012 06:30:55 +0000 hourly 1 http://wordpress.org/?v=3.3 Comment on Video and Your Product Launch by Marketing Tools at Macworld | Klein Consulting http://kleinconsult.net/2011/08/17/video-and-your-product-launch/#comment-11471 Marketing Tools at Macworld | Klein Consulting Tue, 31 Jan 2012 06:30:55 +0000 http://kleinconsult.net/?p=1656#comment-11471 [...] budgets. Many companies are looking for inexpensive tools to produce and edit videos. In a previous post in which I wrote about videos and product launches, I offered suggestions of low cost creation and editing tools for budget-conscious [...] [...] budgets. Many companies are looking for inexpensive tools to produce and edit videos. In a previous post in which I wrote about videos and product launches, I offered suggestions of low cost creation and editing tools for budget-conscious [...]

]]> Comment on CMOs Increasing Product Introduction and Social Media Spending by Candelaria Benya http://kleinconsult.net/2011/09/16/cmos-increasing-product-introduction-and-social-media-spending/#comment-8588 Candelaria Benya Thu, 24 Nov 2011 02:34:44 +0000 http://kleinconsult.net/?p=1720#comment-8588 Awseome article, I am a big believer in leaving comments on blogs to help the blog writers know that theyve added something useful to the world wide web! Awseome article, I am a big believer in leaving comments on blogs to help the blog writers know that theyve added something useful to the world wide web!

]]> Comment on CMOs Increasing Product Introduction and Social Media Spending by Joy Levin http://kleinconsult.net/2011/09/16/cmos-increasing-product-introduction-and-social-media-spending/#comment-7044 Joy Levin Tue, 27 Sep 2011 17:24:20 +0000 http://kleinconsult.net/?p=1720#comment-7044 With such an emphasis on product introductions, it would make sense for CMOs to factor research into the investment. New product launches with solid research behind them (e.g., positioning, copy/image-testing) have a better chance of succeeding and maximizing revenue investments. With such an emphasis on product introductions, it would make sense for CMOs to factor research into the investment. New product launches with solid research behind them (e.g., positioning, copy/image-testing) have a better chance of succeeding and maximizing revenue investments.

]]> Comment on Eight Mistakes to Avoid When Planning a Product Launch by KleinConsulting http://kleinconsult.net/2011/09/08/eight-mistakes-to-avoid-when-planning-a-product-launch/#comment-6749 KleinConsulting Thu, 15 Sep 2011 19:11:20 +0000 http://kleinconsult.net/?p=1702#comment-6749 Excellent comment, Joy. I agree with you that a mix of qualitative and quantitative research will help uncover customer preferences as well as assist with market segmentation. Thanks! Excellent comment, Joy. I agree with you that a mix of qualitative and quantitative research will help uncover customer preferences as well as assist with market segmentation. Thanks!

]]> Comment on Eight Mistakes to Avoid When Planning a Product Launch by Joy Levin http://kleinconsult.net/2011/09/08/eight-mistakes-to-avoid-when-planning-a-product-launch/#comment-6747 Joy Levin Thu, 15 Sep 2011 17:08:22 +0000 http://kleinconsult.net/?p=1702#comment-6747 To add to your second point - it can often be helpful to use the information gleaned through some qualitative research and test it quantitatively through a survey. In that way, you learn which sought-after benefits are named most frequently and the positioning that would garner the largest number of customers. In addition, demographic and psychographic questions can also help in developing segmentation strategies (which also speaks to your first point). Thanks for the post! To add to your second point – it can often be helpful to use the information gleaned through some qualitative research and test it quantitatively through a survey. In that way, you learn which sought-after benefits are named most frequently and the positioning that would garner the largest number of customers. In addition, demographic and psychographic questions can also help in developing segmentation strategies (which also speaks to your first point).

Thanks for the post!

]]> Comment on Eight “Must Haves” When Planning a Product Launch by Eight Mistakes to Avoid When Planning a Product Launch | Klein Consulting http://kleinconsult.net/2011/01/19/eight-%e2%80%9cmust-haves%e2%80%9d-for-a-successful-product-launch/#comment-6564 Eight Mistakes to Avoid When Planning a Product Launch | Klein Consulting Thu, 08 Sep 2011 21:19:00 +0000 http://kleinconsult.net/?p=1153#comment-6564 [...] previous post outlined eight “Must Haves” when planning a product launch.” To avoid mistakes, follow these eight “Don’t Do’s” when preparing for a [...] [...] previous post outlined eight “Must Haves” when planning a product launch.” To avoid mistakes, follow these eight “Don’t Do’s” when preparing for a [...]

]]> Comment on Video and Your Product Launch by Video and Your Product Launch | Klein Consulting | bipasasyve http://kleinconsult.net/2011/08/17/video-and-your-product-launch/#comment-6007 Video and Your Product Launch | Klein Consulting | bipasasyve Sat, 20 Aug 2011 19:22:24 +0000 http://kleinconsult.net/?p=1656#comment-6007 [...] Source: http://kleinconsult.net/2011/08/17/video-and-your-product-launch/ [...] [...] Source: http://kleinconsult.net/2011/08/17/video-and-your-product-launch/ [...]

]]> Comment on Embrace the Opt-Out Moment by Offer Opt-Down Options to Reduce Opt-Outs | Klein Consulting http://kleinconsult.net/2010/09/15/embrace-the-opt-out-moment/#comment-4834 Offer Opt-Down Options to Reduce Opt-Outs | Klein Consulting Wed, 13 Jul 2011 16:36:54 +0000 http://kleinconsult.net/wordpress/?p=380#comment-4834 [...] [...] [...] [...]

]]> Comment on Customer Criteria for a Successful Product Launch by Company Criteria for a Successful Product Launch | Klein Consulting http://kleinconsult.net/2011/04/12/customer-criteria-for-a-successful-product-launch/#comment-3024 Company Criteria for a Successful Product Launch | Klein Consulting Wed, 20 Apr 2011 15:55:58 +0000 http://kleinconsult.net/?p=1423#comment-3024 [...] The last post examined the criteria that customers use to evaluate whether a company’s product release is a success. Now let’s flip the equation and consider the company’s perspective. How does a company judge whether its launch is successful? [...] [...] The last post examined the criteria that customers use to evaluate whether a company’s product release is a success. Now let’s flip the equation and consider the company’s perspective. How does a company judge whether its launch is successful? [...]

]]> Comment on Promote Your Company Vision – Part I by Promote Your Company Vision – Part II | Klein Consulting http://kleinconsult.net/2011/03/22/promote-your-company-vision-%e2%80%93-part-i/#comment-2419 Promote Your Company Vision – Part II | Klein Consulting Thu, 24 Mar 2011 18:10:13 +0000 http://kleinconsult.net/?p=1303#comment-2419 [...] “Promote Your Company Vision -- Part I” provided tips for how to market your company vision as a means of promoting your brand, attracting and retaining customers and differentiating your business. Here are two more marketing tips: [...] [...] “Promote Your Company Vision — Part I” provided tips for how to market your company vision as a means of promoting your brand, attracting and retaining customers and differentiating your business. Here are two more marketing tips: [...]

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