Sometimes you read an article that includes so many excellent points that it must be shared. If you are interested in email marketing best practices, I have come across just such an article.
It recognizes that many companies don’t take advantage of the most obvious email marketing touchpoints, such as sending automated welcome messages to new subscribers. In fact, according to Listrak, only 1% of retailers on the Internet Retailer 500 actually employ such emails!
Whether it’s sending personalized messages, first-time buyer offers, relevant product offers based on past buying behavior, or post-purchase thank you messages, these are email best practices that companies should implement because they deliver proven results.
Read A Soup to Nuts List of Email Marketing Touchpoints and let me know your take on it.