At the outset of the launch process, marketers need to decide what it is they are trying to accomplish. What is the goal of the launch? How is “success” defined?
Klein Consulting’s approach is to put quantifiable metrics in place during the initial stages of the launch process. That way team members understand what they are working together to achieve. Whether its revenue, units sold, market share, brand awareness or some other objectives, identifying them early and putting analytics in place to measure the launch’s performance against the targets is critical. Have us work with your team to track some meaningful results!