Now that more than half of American’s who own mobile devices use smartphones, marketers are striving to gain real estate and mindshare on what is, more than all its predecessors, a true personal computing platform. Smartphones are the most powerful personal communications device invented yet. They are ever present in our lives. Those of us who own them likely have our mobile device on us or nearby throughout the day. How many times do you intentionally leave home without your smartphone? Probably close to never. [Read more…] about Mobile Shoots for the Stars
Brands are assets. The more equity they have, the greater their value. Marketers are responsible for building their organizations’ brands. Doing so successfully takes time, dedication, a plan, foresight, consistency and some luck.
Few marketers have understood branding better than Steve Jobs, who is universally regarded as a marketing genius. In the book “Insanely Simple: The Obsession That Drives Apple’s Success,” Ken Segall discusses his former client’s concept of the “Brand Bank.” [Read more…] about Manage Your Brand Bank Account
The previous post addressed keys to preparing and promoting a webinar. In preparation for your webinar, you have clearly defined your goals, built lists of targets, sent the invitees well-constructed promotional emails and made it easy for them to register to attend. Now it’s nearly show time. The following are four additional keys to producing an effective webinar. [Read more…] about Keys to an Effective Webinar — Part II
The ad:tech Conference was recently held in San Francisco. The show, which bills itself as “The Event for Digital Marketing,” was filled with companies promoting their digital ad networks and marketplaces, ad campaign management tools and services, affiliate marketing programs and payment solutions. Email marketing vendors were also at the show. This post highlights three email solutions that caught my attention for their abilities to help improve the effectiveness of email marketing campaigns. [Read more…] about 3 Tools to Improve Your Email Marketing Campaigns
Pinterest, the visual pinboard site, is all the buzz these days. This online platform that enables self-expression through images is clearly in sync with today’s zeitgeist. Millions of users are active on Pinterest, “pinning” images that have meaning to them on virtual bulletin boards for others to view, repin, like and comment on. The momentum behind this invite-only community continues to build. Marketers need to become familiar with Pinterest and evaluate whether to incorporate it into their marketing strategy. [Read more…] about A Marketer’s Introduction to Pinterest
A product launch is a seminal event for a company. An extensive amount of time and talent are dedicated to it. It’s thrilling when a launch makes a big splash in the market and sales spike. But, how is your company going to acquire customers after the first wave of buyers have bought? [Read more…] about Build Customer Acquisition Plan Before Launching