Now that more than half of American’s who own mobile devices use smartphones, marketers are striving to gain real estate and mindshare on what is, more than all its predecessors, a true personal computing platform. Smartphones are the most powerful personal communications device invented yet. They are ever present in our lives. Those of us who own them likely have our mobile device on us or nearby throughout the day. How many times do you intentionally leave home without your smartphone? Probably close to never. [Read more…] about Mobile Shoots for the Stars
Brands are assets. The more equity they have, the greater their value. Marketers are responsible for building their organizations’ brands. Doing so successfully takes time, dedication, a plan, foresight, consistency and some luck.
Few marketers have understood branding better than Steve Jobs, who is universally regarded as a marketing genius. In the book “Insanely Simple: The Obsession That Drives Apple’s Success,” Ken Segall discusses his former client’s concept of the “Brand Bank.” [Read more…] about Manage Your Brand Bank Account
The previous post addressed keys to preparing and promoting a webinar. In preparation for your webinar, you have clearly defined your goals, built lists of targets, sent the invitees well-constructed promotional emails and made it easy for them to register to attend. Now it’s nearly show time. The following are four additional keys to producing an effective webinar. [Read more…] about Keys to an Effective Webinar — Part II
The previous post discussed how marketing campaigns that are inspired by company visions are not prevalent these days. A company vision is a business’ forward-thinking declaration of its aspirations for the future.
“Promote Your Company Vision – Part I” provided tips for how to market your company vision as a means of promoting your brand, attracting and retaining customers and differentiating your business. Here are two more marketing tips:
A company vision sets a business apart from all others. What is a company vision? It is a business’ forward-thinking declaration of its aspirations for the future. It is the image it has of its goals before plans are laid out for how to achieve them. Company visions often are a declaration of a business’ desire to innovate and change its market for the better.
The vision is also a foundational component of a company’s brand. The most compelling ones inspire employees and endure as a business grows. Yet, many businesses don’t actively communicate their visions. Companies that don’t promote their visions are missing a marketing opportunity. [Read more…] about Promote Your Company Vision – Part I
With all of the announcements that came out of the Customer Electronics Show, product launches have been getting a lot buzz in the tech world this month. And for foodies, this past weekend was very much about the new delectables that were tasted at the Fancy Food Show. Whatever the product is being launched, the public only sees the outcome. But as so many of us marketers know, pulling off a successful product launch is not an easy feat.
There are numerous pieces to the launch puzzle that all need to fall into place in time for the big announcement and first customer shipment. Much of a product launch’s fate is determined in the early planning stages. Rest assured, you can put your launch on solid footing by following eight “must haves” when planning a product launch. [Read more…] about Eight “Must Haves” When Planning a Product Launch