Baby Boomers are as likely as other younger generations to be active online. That was a common theme at both the Aging in America Conference and the What’s Next Boomer Business Summit held in San Francisco last week. How are these 78 million Americans spending their time and engaging with others on the internet? What are the Baby Boomer trends online? [Read more…] about Baby Boomer Trends Online
Apps are on their way to becoming mainstream for the baby boomer market. What is the telltale sign? AARP, this nation’s largest membership organization for people over 50, just launched apps for the iPhone and iPod Touch. The AARP aap provides access to AARP articles, videos and membership benefit information.
No one has ever accused AARP of being a cutting-edge organization. AARP is heavily market research driven. If AARP has found that its members want smart phone apps, then the widespread adoption of apps on mobile devices by boomers is on its way. [Read more…] about Baby Boomers and Apps
Klein Consulting works with businesses that sell products and services to Baby Boomers and seniors. So it was with great interest, but not much surprise, that I read the results of the just released Pew Internet study titled “Older Adults and Social Media.”
The study found that in the US, “half (47%) of internet users ages 50-64 and one in four (26%) users age 65 and older now use social networking sites.” These findings represent an increase in usage of 88% by 50-64 year olds and 100% by people 65+ in just one year! Impressive!