Pinterest, the visual pinboard site, is all the buzz these days. This online platform that enables self-expression through images is clearly in sync with today’s zeitgeist. Millions of users are active on Pinterest, “pinning” images that have meaning to them on virtual bulletin boards for others to view, repin, like and comment on. The momentum behind this invite-only community continues to build. Marketers need to become familiar with Pinterest and evaluate whether to incorporate it into their marketing strategy. [Read more…] about A Marketer’s Introduction to Pinterest
Best Practices
Build Customer Acquisition Plan Before Launching
A product launch is a seminal event for a company. An extensive amount of time and talent are dedicated to it. It’s thrilling when a launch makes a big splash in the market and sales spike. But, how is your company going to acquire customers after the first wave of buyers have bought? [Read more…] about Build Customer Acquisition Plan Before Launching
CMOs Increasing Product Introduction and Social Media Spending
The greatest increase in CMO spending over the next 12 months will be on new product and service introductions, according to The CMO Survey released this month. Investments in social media will grow too, as CMOs try to better integrate the online medium into their corporate strategies. [Read more…] about CMOs Increasing Product Introduction and Social Media Spending
Eight Mistakes to Avoid When Planning a Product Launch
In the last few months, some very high profile products launches have been deemed a “bust” shortly after their debuts. The most notable of these is the HP TouchPad. Although no one can guarantee that a product introduction will be a success, there are ways to avoid mistakes and reduce the likelihood that it will be a failure. [Read more…] about Eight Mistakes to Avoid When Planning a Product Launch
Offer Opt-Down Options to Reduce Opt-Outs
Too many emails from a single sender is one of the main reasons people opt-out of receiving company emails. Does your business want to decrease its email opt-out rate? Deal with the frequency issue and you’re more likely to retain those subscribers. Do this by offering opt-down choices as an option to opting out. [Read more…] about Offer Opt-Down Options to Reduce Opt-Outs
Company Criteria for a Successful Product Launch
Buyers’ preferences will inevitably change. Technologies will evolve. New markets will form and existing ones will disappear. Companies that don’t adapt by rolling out new products, or creating new services will, overtime, become less relevant or even fold. This reality is summed up by the mantra “innovate or die.”
Companies must keep rejuvenating themselves. Product introductions are a way to do so. They are important milestones for businesses. No matter the frequency at which new products or services are released, each introduction should deliver value to customers. Each one should have business objectives and success factors tied to it. [Read more…] about Company Criteria for a Successful Product Launch