Too many emails from a single sender is one of the main reasons people opt-out of receiving company emails. Does your business want to decrease its email opt-out rate? Deal with the frequency issue and you’re more likely to retain those subscribers. Do this by offering opt-down choices as an option to opting out. [Read more…] about Offer Opt-Down Options to Reduce Opt-Outs
The previous post highlighted how NOT to manage the email opt-out process. Yes, by law all companies are supposed to follow the CAN-SPAM rules. But that doesn’t mean that your business can’t try to win its email subscribers back.
Why not seize the opportunity and make the opt-out process a positive brand experience? A company that does an excellent job of this is Groupon.
Companies need to take the CAN-SPAM rules seriously. If you’re not familiar with the law that governs email marketing, here is a summary of it. Back in 2003 Congress passed the CAN-SPAM Act. It sets the standards for bulk emails and commercial messages. The central provisions are that the sender must provide the recipient with instructions on how to opt out from future communications and needs to “honor opt-out requests promptly.” (The FTC’s words, not mine.)