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Buyers Prioritize Websites Over Social Media

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With Pinterest’s launch of its Business Pages this week, brands have one more web platform to consider when building out their online strategies. Pinterest has joined a growing list of social media sites – Facebook Business Pages, LinkedIn Company Pages, Twitter Brand pages, Google+ Business Pages – that offer company-specific pages that are intended to entice businesses to set up presences on their platforms.

When deciding which online properties to promote their brands on, companies should prioritize spending their resources on the sites that their customers and prospects frequent. It turns out that the top online destination that frequent social media users go when researching a product to make a purchase decision is….the brand’s website. [Read more…] about Buyers Prioritize Websites Over Social Media

Keys to an Effective Webinar – Part I

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A webinar can be a very effective marketing vehicle for generating leads, cultivating prospects and transforming customers into evangelists. Producing a successful webinar requires that you make the right planning choices and execute well. The following are keys to preparing for and promoting an effective webinar.  [Read more…] about Keys to an Effective Webinar — Part I

Being Brand Ambassadors

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Did you realize that Brand Ambassadors are working at your company? In fact, it’s filled with them. While no one at your business may hold that specific job title, every employee holds that role. The responsibilities associated with being a Brand Ambassador are unlikely to be listed in many, if any, job descriptions. Yet willingly or unwillingly, you and your colleagues have implicitly taken them on. [Read more…] about Being Brand Ambassadors

Word of Mouth Campaign Rewards Social Currency

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Marketers are increasingly relying on word of mouth (WOM) campaigns to gain awareness and buyers. Historically, WOM campaigns that give incentives to referrers have regarded them all as “equal” and compensated them equitably. As social media measurement tools make each customer’s influence easier to gauge, using a variable reward scale that pays customers based on their social currency will become a commonplace practice of marketers.  [Read more…] about Word of Mouth Campaign Rewards Social Currency

Build Customer Acquisition Plan Before Launching

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A product launch is a seminal event for a company. An extensive amount of time and talent are dedicated to it. It’s thrilling when a launch makes a big splash in the market and sales spike. But, how is your company going to acquire customers after the first wave of buyers have bought? [Read more…] about Build Customer Acquisition Plan Before Launching

Video and Your Product Launch

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Is your business planning a product or company launch? Make sure to incorporate a promotional video in the mix of marketing materials you’re developing. With YouTube now one of the top three most visited sites on the internet, there’s no doubt that people want to consume content via video. Here are things to consider before you begin creating a launch video. [Read more…] about Video and Your Product Launch

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