Online advertising has been touted as one of the best ways for advertisers to reach the specific target markets they are after. Ad networks and publishers promote to advertisers that they have multiple methods of helping them get to the precise prospects and customers they are seeking, whether it be via demographics, geography, behavioral, contextual or other targeting techniques.
But findings released last week by Nielsen call these claims into question. Nielsen’s research is showing that the targeting capabilities of online ad campaigns are typically no more precise than targeting results achieved by traditional TV campaigns. [Read more…] about Online Ad Campaigns Not Reaching Target Audiences
