Now that more than half of American’s who own mobile devices use smartphones, marketers are striving to gain real estate and mindshare on what is, more than all its predecessors, a true personal computing platform. Smartphones are the most powerful personal communications device invented yet. They are ever present in our lives. Those of us who own them likely have our mobile device on us or nearby throughout the day. How many times do you intentionally leave home without your smartphone? Probably close to never. [Read more…] about Mobile Shoots for the Stars
Just as I did last year, I attended Macworld 2013 recently to scout out interesting and innovative software, apps and accessories that have been created to help marketers market.
The tradeshow was slightly smaller than in 2012. While there were still plenty of vendors selling iPod and iPhone accessories, there seemed to be fewer of them. In the Expo Hall there were products as varied as the bottle opener iPhone case, to the Chef Sleeve Cutting Board with iPad Stand to the iPad-carrying robot by Double Robotics. [Read more…] about Marketing Tools at Macworld 2013
The tradeshow was filled with companies selling iPhone and iPad covers and cases, headsets, speakers, smartphone cleaners, scanners, styluses and printers. Fortunately, in amongst all of those companies’ booths were some occupied by businesses with unique solutions that marketers can benefit from using. This post highlights the ones that I thought were standouts at the show. [Read more…] about Marketing Tools at Macworld 2012