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Marketing Tools at Macworld 2013

February 1, 2013 by KleinConsulting

macworldmoscone2013Just as I did last year, I attended Macworld 2013 recently to scout out interesting and innovative software, apps and accessories that have been created to help marketers market.

The tradeshow was slightly smaller than in 2012. While there were still plenty of vendors selling iPod and iPhone accessories, there seemed to be fewer of them. In the Expo Hall there were products as varied as the bottle opener iPhone case, to the Chef Sleeve Cutting Board with iPad Stand to the iPad-carrying robot by Double Robotics.  [Read more…] about Marketing Tools at Macworld 2013

Filed Under: Branding, Email Marketing, Marketing, Marketing Tool Tagged With: Brand, iPad, iPhone, Online Marketing, Small Business, Web Marketing

Buyers Prioritize Websites Over Social Media

November 16, 2012 by KleinConsulting

With Pinterest’s launch of its Business Pages this week, brands have one more web platform to consider when building out their online strategies. Pinterest has joined a growing list of social media sites – Facebook Business Pages, LinkedIn Company Pages, Twitter Brand pages, Google+ Business Pages – that offer company-specific pages that are intended to entice businesses to set up presences on their platforms.

When deciding which online properties to promote their brands on, companies should prioritize spending their resources on the sites that their customers and prospects frequent. It turns out that the top online destination that frequent social media users go when researching a product to make a purchase decision is….the brand’s website. [Read more…] about Buyers Prioritize Websites Over Social Media

Filed Under: Market Research, Marketing, Marketing Tip, Social Media Tagged With: Best Practices, Facebook, Online Marketing, Pinterest, Twitter, Web Marketing

Keys to an Effective Webinar – Part II

July 16, 2012 by KleinConsulting

The previous post addressed keys to preparing and promoting a webinar. In preparation for your webinar, you have clearly defined your goals, built lists of targets, sent the invitees well-constructed promotional emails and made it easy for them to register to attend. Now it’s nearly show time. The following are four additional keys to producing an effective webinar. [Read more…] about Keys to an Effective Webinar — Part II

Filed Under: Marketing, Marketing Tip, Marketing Tool Tagged With: Acquire, Attract, Best Practices, Lead Generation, Online Marketing, Web Marketing, Webinar

Keys to an Effective Webinar – Part I

June 28, 2012 by KleinConsulting

A webinar can be a very effective marketing vehicle for generating leads, cultivating prospects and transforming customers into evangelists. Producing a successful webinar requires that you make the right planning choices and execute well. The following are keys to preparing for and promoting an effective webinar.  [Read more…] about Keys to an Effective Webinar — Part I

Filed Under: Email Marketing, Marketing Tip, Marketing Tool Tagged With: Best Practices, Facebook, Lead Generation, LinkedIn, Online Marketing, Social Media, Twitter, Webinar

3 Tools to Improve Your Email Marketing Campaigns

April 5, 2012 by KleinConsulting

The ad:tech Conference was recently held in San Francisco. The show, which bills itself as “The Event for Digital Marketing,” was filled with companies promoting their digital ad networks and marketplaces, ad campaign management tools and services, affiliate marketing programs and payment solutions. Email marketing vendors were also at the show. This post highlights three email solutions that caught my attention for their abilities to help improve the effectiveness of email marketing campaigns. [Read more…] about 3 Tools to Improve Your Email Marketing Campaigns

Filed Under: Email Marketing, Marketing, Marketing Tool Tagged With: Acquire, Lead Generation, Online Marketing, Web Marketing

A Marketer’s Introduction to Pinterest

February 27, 2012 by KleinConsulting

Pinterest, the visual pinboard site, is all the buzz these days. This online platform  that enables self-expression through images is clearly in sync with today’s zeitgeist. Millions of users are active on Pinterest, “pinning” images that have meaning to them on virtual bulletin boards for others to view, repin, like and comment on. The momentum behind this invite-only community continues to build. Marketers need to become familiar with Pinterest and evaluate whether to incorporate it into their marketing strategy. [Read more…] about A Marketer’s Introduction to Pinterest

Filed Under: Branding, Marketing, Marketing Tool, Social Media Tagged With: Acquire, Best Practices, Online Marketing, Pinterest, Social Media, Twitter, Web Marketing

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