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Buyers Prioritize Websites Over Social Media

November 16, 2012 by KleinConsulting

With Pinterest’s launch of its Business Pages this week, brands have one more web platform to consider when building out their online strategies. Pinterest has joined a growing list of social media sites – Facebook Business Pages, LinkedIn Company Pages, Twitter Brand pages, Google+ Business Pages – that offer company-specific pages that are intended to entice businesses to set up presences on their platforms.

When deciding which online properties to promote their brands on, companies should prioritize spending their resources on the sites that their customers and prospects frequent. It turns out that the top online destination that frequent social media users go when researching a product to make a purchase decision is….the brand’s website. [Read more…] about Buyers Prioritize Websites Over Social Media

Filed Under: Market Research, Marketing, Marketing Tip, Social Media Tagged With: Best Practices, Facebook, Online Marketing, Pinterest, Twitter, Web Marketing

8 Tools For Marketers Using Pinterest

September 28, 2012 by KleinConsulting

A few months ago I wrote a blog post to help get marketers up and running on Pinterest. Since then, the social bookmarking company has continued to gain major momentum. In August, Pinterest ended its beta and now it’s open to everyone who wants to use it.

Pinterest’s popularity has soared, with over 23 million people and businesses creating boards and starting to pin. This social media phenomenon has spawned an ecosystem of tools and services to help individuals and companies manage and analyze their Pinterest presences. In this post, I feature tools that marketers who use Pinterest should know about and consider trying. [Read more…] about 8 Tools For Marketers Using Pinterest

Filed Under: Marketing, Marketing Tool, Social Media Tagged With: Pinterest, Social Media, Twitter

A Marketer’s Introduction to Pinterest

February 27, 2012 by KleinConsulting

Pinterest, the visual pinboard site, is all the buzz these days. This online platform  that enables self-expression through images is clearly in sync with today’s zeitgeist. Millions of users are active on Pinterest, “pinning” images that have meaning to them on virtual bulletin boards for others to view, repin, like and comment on. The momentum behind this invite-only community continues to build. Marketers need to become familiar with Pinterest and evaluate whether to incorporate it into their marketing strategy. [Read more…] about A Marketer’s Introduction to Pinterest

Filed Under: Branding, Marketing, Marketing Tool, Social Media Tagged With: Acquire, Best Practices, Online Marketing, Pinterest, Social Media, Twitter, Web Marketing

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