With Pinterest’s launch of its Business Pages this week, brands have one more web platform to consider when building out their online strategies. Pinterest has joined a growing list of social media sites – Facebook Business Pages, LinkedIn Company Pages, Twitter Brand pages, Google+ Business Pages – that offer company-specific pages that are intended to entice businesses to set up presences on their platforms.
When deciding which online properties to promote their brands on, companies should prioritize spending their resources on the sites that their customers and prospects frequent. It turns out that the top online destination that frequent social media users go when researching a product to make a purchase decision is….the brand’s website. [Read more…] about Buyers Prioritize Websites Over Social Media
