Now that more than half of American’s who own mobile devices use smartphones, marketers are striving to gain real estate and mindshare on what is, more than all its predecessors, a true personal computing platform. Smartphones are the most powerful personal communications device invented yet. They are ever present in our lives. Those of us who own them likely have our mobile device on us or nearby throughout the day. How many times do you intentionally leave home without your smartphone? Probably close to never. [Read more…] about Mobile Shoots for the Stars
Just as I did last year, I attended Macworld 2013 recently to scout out interesting and innovative software, apps and accessories that have been created to help marketers market.
The tradeshow was slightly smaller than in 2012. While there were still plenty of vendors selling iPod and iPhone accessories, there seemed to be fewer of them. In the Expo Hall there were products as varied as the bottle opener iPhone case, to the Chef Sleeve Cutting Board with iPad Stand to the iPad-carrying robot by Double Robotics. [Read more…] about Marketing Tools at Macworld 2013
A company vision sets a business apart from all others. What is a company vision? It is a business’ forward-thinking declaration of its aspirations for the future. It is the image it has of its goals before plans are laid out for how to achieve them. Company visions often are a declaration of a business’ desire to innovate and change its market for the better.
The vision is also a foundational component of a company’s brand. The most compelling ones inspire employees and endure as a business grows. Yet, many businesses don’t actively communicate their visions. Companies that don’t promote their visions are missing a marketing opportunity. [Read more…] about Promote Your Company Vision – Part I
Sometimes you read an article that includes so many excellent points that it must be shared. If you are interested in email marketing best practices, I have come across just such an article.
It recognizes that many companies don’t take advantage of the most obvious email marketing touchpoints, such as sending automated welcome messages to new subscribers. In fact, according to Listrak, only 1% of retailers on the Internet Retailer 500 actually employ such emails!
Whether it’s sending personalized messages, first-time buyer offers, relevant product offers based on past buying behavior, or post-purchase thank you messages, these are email best practices that companies should implement because they deliver proven results.
Read A Soup to Nuts List of Email Marketing Touchpoints and let me know your take on it.
When you check your web analytics reports, do you notice that your website been visited by people from Europe, Asia or another part of the world? Ever wonder how they found your site? Or, perhaps your company sells products outside the US and international SEO and SEM are important elements of your online marketing campaigns?
If you’ve ever wanted to see how your website or ads appear in Google search results viewed by people in other countries, your days of wanting are over. Now you can sit at your computer and easily Google like you live somewhere else. [Read more…] about Google Like You Live in Another Country
Have you heard? Last week Gap Inc. quietly debuted a new logo for its leading store brand. But these days, with the internet bully pulpit available to all, changes as significant as that one don’t stay quiet for long. Gap customers took a look and the resulting outcry echoed across Facebook, Twitter and beyond.
The posts on Gap’s Facebook page make it clear that people did not like the “updated” interpretation of the Gap logo. A classic, international icon had been desecrated and the public let management know it.
What happened next? Close to end of business today, the Gap did an about face and announced that it is keeping its 20+ year old iconic brand, as is. The customer spoke loudly and the company listened. Bravo to the Gap for being responsive to its customers. Some people accused Gap of engineering a publicity stunt. We’re assuming that what transpired was a gaffe and not ploy. So, what could have been done to avoid this episode, which is all too reminiscent of the New Coke debacle? [Read more…] about Mind the Gap Logo — Part I