Klein Consulting

Social Media

8 Tools For Marketers Using Pinterest

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A few months ago I wrote a blog post to help get marketers up and running on Pinterest. Since then, the social bookmarking company has continued to gain major momentum. In August, Pinterest ended its beta and now it’s open to everyone who wants to use it.

Pinterest’s popularity has soared, with over 23 million people and businesses creating boards and starting to pin. This social media phenomenon has spawned an ecosystem of tools and services to help individuals and companies manage and analyze their Pinterest presences. In this post, I feature tools that marketers who use Pinterest should know about and consider trying. [Read more…] about 8 Tools For Marketers Using Pinterest

Keys to an Effective Webinar – Part I

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A webinar can be a very effective marketing vehicle for generating leads, cultivating prospects and transforming customers into evangelists. Producing a successful webinar requires that you make the right planning choices and execute well. The following are keys to preparing for and promoting an effective webinar.  [Read more…] about Keys to an Effective Webinar — Part I

Being Brand Ambassadors

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Did you realize that Brand Ambassadors are working at your company? In fact, it’s filled with them. While no one at your business may hold that specific job title, every employee holds that role. The responsibilities associated with being a Brand Ambassador are unlikely to be listed in many, if any, job descriptions. Yet willingly or unwillingly, you and your colleagues have implicitly taken them on. [Read more…] about Being Brand Ambassadors

A Marketer’s Introduction to Pinterest

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Pinterest, the visual pinboard site, is all the buzz these days. This online platform  that enables self-expression through images is clearly in sync with today’s zeitgeist. Millions of users are active on Pinterest, “pinning” images that have meaning to them on virtual bulletin boards for others to view, repin, like and comment on. The momentum behind this invite-only community continues to build. Marketers need to become familiar with Pinterest and evaluate whether to incorporate it into their marketing strategy. [Read more…] about A Marketer’s Introduction to Pinterest

Word of Mouth Campaign Rewards Social Currency

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Marketers are increasingly relying on word of mouth (WOM) campaigns to gain awareness and buyers. Historically, WOM campaigns that give incentives to referrers have regarded them all as “equal” and compensated them equitably. As social media measurement tools make each customer’s influence easier to gauge, using a variable reward scale that pays customers based on their social currency will become a commonplace practice of marketers.  [Read more…] about Word of Mouth Campaign Rewards Social Currency

CMOs Increasing Product Introduction and Social Media Spending

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The greatest increase in CMO spending over the next 12 months will be on new product and service introductions, according to The CMO Survey released this month. Investments in social media will grow too, as CMOs try to better integrate the online medium into their corporate strategies. [Read more…] about CMOs Increasing Product Introduction and Social Media Spending

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